So You Want To Start A Clothing Label.

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Picture courtesy of http://www.threadsmagazine.com

Picture this….

You have a fabulous idea for a clothing range. It should be simple enough to create, right? Well technically yes, you have the idea, you take it to a manufacturer and they just make it – simple enough.

However, in reality, nothing could be further from the truth. I have spoken to quite a few women who are really interested in creating their own fashion line, which prompted me to write this article about things you need to be aware of before starting.

Sketch

You need to be really clear on what you actually want. This is the crucial foundation to save time and money and to ensure all the elements come together.

Pattern

This is where you idea starts to turn into something tangible. Once you have your sketch, you need to take it to a reputable patternmaker. Be selective about who you go to as one slight mistake on the pattern and you have wasted weeks of time and money. When producing off-shore, you need to be crystal clear about even the slightest of changes.

Fabric

Ensure you have gone through a swatch of fabric colours to choose the exact colour, weight and texture that will suit the style of garment. This may take a few rounds, but it’s well worth doing the research at the beginning of the process.

Sample

Once you receive your sample, be sure to wear it, wash it and put it through the ringer to ensure the quality and durability of the garment. I personally wear every Bodysuit to test for comfort and style. Once you approve the sample, the next stage is a production sample which will show you the final product customers receive.

Sizes

While there is no Australian Standard Sizes. If you find a store that has a great cut, I recommend you base your sizes on what they use and go from there. I actually created my first bodysuit based on my bodyshape/size as my target market were women who didn’t have ‘perfect’ bodies.  Find what works for your market.

Research, Research, Research

  • Shipping and Customs duty must be factored in. What are the end costs to your product?

  • How will you market the range?
  • You need to commit hours of time to research for the right manufacturer, and retailers to stock your product.
  • How will you ensure they have stringent Quality Assurance processes from here?
  • What are the compulsory labelling requirements?
  • Can you manage the process effectively from here?

Before committing your time and money, sign up for a free Import/Product Creation Strategy Session here.

I am holding a FREE Live Online event, Wednesday April 17th 12pm NSW time, where I share:

  • How I created a fashion range with no sewing or manufacturing experience – in fact I didn’t (and still don’t) know how to stitch to save my life.
  • How to turn fear into an action plan.
  • The secrets of successful brands like Spanx, Lorna Jane, Modelco and many more.

Sign up at www.MillionDollarIdea.com.au

Monique Alamedine takes the confusion and risk out of importing, sourcing/creating products and manufacturing. Monique is passionate about empowering women and taking the fear out of off-shore manufacturing, which in turn increases profits. She offers and an end to end service which includes sourcing and manufacturing products through one contact point in Australia. Monique helps you turn an intangible idea into a finished product delivered to your door. Having created two respectively different products from scratch www.Snugbods.Com & www.GlassStraws.com.au she will save you time, money and tears. Million Dollar Idea Factory Program teaches you her step by step process to bring your idea to life. Call Monique on 0429 1234 55 for all your sourcing needs.

 

 

 

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