How To Break Through Your Customers Barriers + Sell More Products

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Woman With Shopping Bags

When I first started my product business, I wanted to be everything to everyone – big mistake, huge *cue Julia Roberts in Pretty Woman*

Back then, if you were to ask me my customers name and who she is, I couldn’t say and I’m guessing you most likely couldn’t tell me right now either.

It’s really as simple as getting clear on why you created your fabulous product, and who’s life would be sooo much better with your solution in their world.

The latter part of the equation is essential to making it fun, and there are a couple of reasons for this:

1. The way you talk to a 20 year old is so different to dealing with a 35 year old Mum with kids.

2. Business becomes fun because you’re dealing with your kinda Peeps.

Contrary to what James Earl Jones says in the movie Field Of Dreams, it’s not always as simple as ‘build it and they will come’. It’s super important to be able to find that specific person who NEEDS what YOU have to offer.

I remember starting with nothing more than an idea and a vision of how I was going to empower women with their fashion choices. I distinctly recall telling everyone who would listen, that the range was suitable for all ages, but what I soon realised was that my awesome solution was going nowhere fast if I couldn’t talk directly to my market.

I also realised that 20 something year olds aren’t going to understand the pain of muffin tops and plumbers cracks, until they have experienced pregnancy, and general weight increase when we’re not as active.

Have you watched Thrillers where the Police are profiling a serial killer? They come up with clear demographics including what they do for fun, personality type age etc and this is kinda what we’re doing when we build up a Customer Profile.
It doesn’t have to be a long elaborate process to build you Ideal Customer Avatar.

Start by giving your ICA a name, and ask yourself the following questions:

· What does he/she like?

Woman White Shopping bags

· Where does she go for fun?

· Marital/kids status

· Income

· Location

· What sort of Car do they drive?

· What keeps them awake at night?

Can you see where I am going with this? The clearer YOU are, the easier it’s going to be to talk their language and in turn build a cult brand.

You need to get in their head.
See things from their perspective.
Walk in their shoes.
Feel their pain.
Once more – it’s about THEIR needs.

Any marketing or products you design will be aimed at THIS person, which means you’ve not only made it easier for you to talk to one person, but you’re giving your market EXACTLY what it needs.

This person now becomes part of what’s known as your niche target market.

Knowing the hot buttons allows you to craft specific copy in your flyers, blogs, FB posts, website, product descriptions etc

Usually the best place to start is to think of where you were 5 years ago. You’ll most likely find that your Avatar will end up sounding much like you with a different name. This is perfect!

Nobody is going to understand someone like you more than YOU.

Lastly, never be afraid to share who you are.

Like attracts like. If you can just DO what comes naturally to you with no formality, it’s going to open the door and welcome the lady who needs what you’re selling to spend, spend, spend with someone they feel they can relate to.

Become A Retail Hustler
Product Creation + Online Marketing For Retailers

Turn your online store into a booming brand.

  • Insider secrets learnt from YEARS of sourcing bestselling products in China, including what to watch out for, and how to build a sustainable product empire.
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Monique Alamedine is a product creation expert, who specializes in turning million dollar ideas into tangible products. She helps innovative product creators and online retailers to create an authentic brand, and build a raving fan base. Mum, Blingstreses & Entrepeneur, she launched the revolutionary Snugbods Bodysuits, which have been featured in such media as The Today Show, The Catch Up Show, ABC Matters. Woman's Day, Who and Dolly Magazine. She also introduced eco-stylish Glass Drinking Straws - all with no previous product experience. Sign up for your FREE Product Strategy Session.