Branding

The Most Undervalued Page On Your Website That Helps Sell More Products

Retail computer purchase

Your website is the place your product calls home. It’s where customers come to buy and learn about your product, as well as the backstory of how it came to be. Let’s take a look at this purely from a Customer’s perspective. You’ve heard about a great product which appears to solve a massive problem.  […]

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How To Break Through Your Customers Barriers + Sell More Products

When I first started my product business, I wanted to be everything to everyone – big mistake, huge *cue Julia Roberts in Pretty Woman* Back then, if you were to ask me my customers name and who she is, I couldn’t say and I’m guessing you most likely couldn’t tell me right now either. It’s […]

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How To Create A Strong Brand Identity

When I worked in the corporate sector, the only way to move forward was to conform to wearing suits, being politically correct, having to play the game with rules set by someone high up, and never ever swearing. I don’t like being told what to do. Never have and never will. I’m not what a […]

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How To Start A Product Business From Home

Starting a home based product is not difficult as one may think. In fact, I definitely recommend this way! First and foremost, I can’t stress the importance of research. Here are just some of the areas you need to do your homework on before you embark on this exciting journey. Competitors You need to know […]

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Branding – How To Create A Brand Crush For Your Product Range

  Branding Definition The process involved in creating a unique name and image for a product in the consumers’ mind, mainly through advertising campaigns with a consistent theme. Branding aims to establish a significant and differentiated presence in the market that attracts and retains loyal customers. Business Dictionary The word Branding has been bandied around […]

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