Resources

The Most Undervalued Page On Your Website That Helps Sell More Products

Retail computer purchase

Your website is the place your product calls home. It’s where customers come to buy and learn about your product, as well as the backstory of how it came to be. Let’s take a look at this purely from a Customer’s perspective. You’ve heard about a great product which appears to solve a massive problem.  […]

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How To Break Through Your Customers Barriers + Sell More Products

When I first started my product business, I wanted to be everything to everyone – big mistake, huge *cue Julia Roberts in Pretty Woman* Back then, if you were to ask me my customers name and who she is, I couldn’t say and I’m guessing you most likely couldn’t tell me right now either. It’s […]

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How To Create A Strong Brand Identity

When I worked in the corporate sector, the only way to move forward was to conform to wearing suits, being politically correct, having to play the game with rules set by someone high up, and never ever swearing. I don’t like being told what to do. Never have and never will. I’m not what a […]

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When A Mentor Becomes An Idol

All my life I remember looking up to someone. No – actually it was more like idolizing them. From celebrities to successful business people. It’s like they were somehow detached and superior to others, including me. It’s so easy to fall into this trap. How many times have you followed someone’s journey and found yourself […]

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How To Start A Product Business From Home

Starting a home based product is not difficult as one may think. In fact, I definitely recommend this way! First and foremost, I can’t stress the importance of research. Here are just some of the areas you need to do your homework on before you embark on this exciting journey. Competitors You need to know […]

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So You Want To Start A Clothing Label.

Picture this…. You have a fabulous idea for a clothing range. It should be simple enough to create, right? Well technically yes, you have the idea, you take it to a manufacturer and they just make it – simple enough. However, in reality, nothing could be further from the truth. I have spoken to quite […]

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Streamline Cashflow + Rock Your Product Sales

I have lost count how many times over the years, I’ve missed out on holiday promo opportunities for my business. Christmas suddenly sneaks up, Easter comes out of nowhere, Valentines day, Earth Day….the list goes on. Suddenly, there is a mad dash to get ‘something’ out, opportunities are missed and I vow that next year […]

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Product Creation 101

5 Tips To Take Your Idea From Concept To Creation 1. How do I know if my product is viable? Do you have the solution to a common problem? Your products IS actually the solution. 2. Think about who you would like to work with/who it’s going to help. What kind of person fuels and inspire […]

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Branding – How To Create A Brand Crush For Your Product Range

  Branding Definition The process involved in creating a unique name and image for a product in the consumers’ mind, mainly through advertising campaigns with a consistent theme. Branding aims to establish a significant and differentiated presence in the market that attracts and retains loyal customers. Business Dictionary The word Branding has been bandied around […]

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